Yes, it does help get the kites up quickly. Exactly how intentional it is, or if it was originally a quirk that they merely left in place after finding the usefulness, is sometimes debated.
If your goal is selling kites, if your goal is to get beginners to get a kite to launch without much skill, then it is effective. If you're going to sell them to people who won't have experienced guides and will have to struggle with it on their own, it removes one potential problem of ensuring the kite has sufficient pitch.
Low wind takes experience and skill. You could probably find a good balance point on the short leaders if someone needed to, it just wouldn't be a comfortable grip. Shorter lines, 30 foot, 20, foot, or even indoor lengths are probably more important.
Consider that even with well-adjusted lines and leaders it can take many hours (across multiple flying days) before beginners can fly in very light winds. I don't know if they could even be called beginners any more at that point.